Products are edited in their Settings, not in the page editor.
Go to Ecommerce and open the PRODUCTS tab. Click ADD PRODUCT for a new product, or SETTINGS on an existing one.
THE FIELDS THAT MATTER MOST
Leave a field blank and its label won't show on the product page.
SAVE, THEN CLONE
Nothing is kept until you click SAVE or SAVE & EXIT. To add your next product fast, click CLONE. Every setting and option is copied, so you only change the name, summary and pictures.
WHY DO I SEE CURLY BRACKETS?
Open a product with EDIT and the page editor shows the design with placeholders such as How do I add or edit a 'Product' in my MOBLE shop?. That's correct: your words come from the product's Settings and appear on the live page. Never delete the brackets.

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