TAPSnTINS began with the challenge to #SAVETHEBEER; thousands of kegs of beer destined for pubs across the country became held up in warehouse, literally overnight, with the announcement of pub closures.

The website aimed to Save The Beer with a crowdfunding campaign that ensured people would pledge to pre-order beer before it was poured. The company smashed its Crowdfunding target in the first week, grossing $20,000 in transactions. The Crowdfunding campaign was entirely run on MOBLE CMS, ensuring people could pledge, but also buy cases of craft beer, to support the companies immediate cash flow requirements of buying stock and cans.

Once the Crowdfund campaign was complete, the website was to be completely rebuilt, from the previous 'Pledge' and 'Ecommerce' solution, into a 'Subscription' Ecommerce solution. In the subscription model, customers can add a certain volume of beer to their cart based on their subscription plan. E.g. The $50 plan can select 6 x 1 litre beers per month.

The rebuilding of the platform from the standard ecommerce solution to subscription ecommerce, all happened in one intensive weekend, demonstrating the power of MOBLE CMS.