Bacchus Associates required a new website to showcase the broad suite of financial services and bring attention to their experienced team of chartered accountants. The old website and branding felt quite heavy and it was time for a new contemporary look and feel to bring the numbers to life.
The old website used deep blues and bold fonts which felt a little heavy for an accounting firm. The brief was to create a new lighter look and feel with contemporary sophistication.
The old website used beautiful photography from around Jacksons Landing on Sydney Harbour. It would have been an easy option to utilise this photography, but we felt new photos would be required to complement negative space and truly meet the brief of a clean look and feel.
We set about curating a set of new photos and invited each team member to our studio for a profile photoshoot.
In the accounting sector, there isn't often a rich body of imagery to work with. As such, it's a common mistake for both new and intermediate designers to rely too heavily on stock photos; that either risk pigeon holing the brand, or feel too generic to create a distinctive brand and end up with an inevitably 'samey' look and feel, that we've all seen time and again.
To create a clean and unique look and feel MOBLE elected to use an off-white background overlayed by white text boxes to create a minimal contrast for body copy. This 'white on white' effect was complemented by contrasting thin san serifs with large bold serifs. This creative strategy provided a balance that could easily replicated across all pages for simple ongoing content management. While importantly, bringing life to the body copy, without having to rely too much on imagery, that as we know, might have risked becoming outdated quickly. The end result was a timeless, beautiful website design that met to brief, to deliver a unique and distinctive brand Bacchus Associates.
"MOBLE created a beautifulcontemporary website for our firm. The look of the website defined entirely new brand guidelines which we're now applying across all of our touch points. Incredible value."
The Happy Ever After
We were pleased to hear that they client loved the look and feel and decided to extend it across their entire brand touch points.
Creating a new brand is a process that often takes months and thousands of dollars. Engaging an experienced website designer for a brand refresh can often be a neat way to remove the burden of the rebrand process in rapid timeframes on a pragmatic budget.
Thanks for reading this case study. We'd really love to make your business an online success. Please ask to speak with me today, and we'll happily provide you with a free quotation.
Paul Davenport, Managing Director
All MOBLE features are included with all plans. MOBLE plans are based on the number of pages your website has. This method of pricing allows all businesses to build and scale at their own pace without having to pay extra for premium features. Unlike other Platforms MOBLE doesn't take any commissions on ecommerce sales. You can decide which Payment Gateway you use, swap and change when you want, and get paid for everything you sell.
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