In the accounting sector, there isn't often a rich body of imagery to work with. As such, it's a common mistake for both new and intermediate designers to rely too heavily on stock photos; that either risk pigeon holing the brand, or feel too generic to create a distinctive brand and end up with an inevitably 'samey' look and feel, that we've all seen time and again. 

To create a clean and unique look and feel MOBLE elected to use an off-white background overlayed by white text boxes to create a minimal contrast for body copy. This 'white on white' effect was complemented by contrasting thin san serifs with large bold serifs.  This creative strategy provided a balance that could easily replicated across all pages for simple ongoing content management. While importantly, bringing life to the body copy, without having to rely too much on imagery, that as we know, might have risked becoming outdated quickly. The end result was a timeless, beautiful website design that met to brief, to deliver a unique and distinctive brand Bacchus Associates.