PRODUCT PAGE SETTINGS

"The page settings area is different for eCommerce. So your product pages have very different meta information, which you can see on the product settings page here with things like a gallery of images that will go on the products page as well as things like a more detailed summary and description. But of course tabs for things like shipping, returns, terms and conditions, and of course options and variants. So you can see here all of the product options for this particular product. And it comes in two different sizes, which of course are going to change the price. So we need to see those in the variants. And you can see that price change here between the sizes in the variants. We can also keep track of all the inventory and of course SKU numbers and indeed a unique QR code for each product variants, which helps for things like help information or unboxing, which is really cool strategies to use.

Again, we'll look at the QR codes in just one second because not just every product variant has a QR code. Every page on mobile has a QR code too. Next, I'll just show you that you can actually anchor down using the tabs here. So I could go to options. And next we'll look at inventory where you can see we manage all of the inventory and shipping for this particular product. But we can also go down to more information like widgets that you are familiar with here. And you can see this is the information that displays before you click onto the page. So I could show that this is in the skincare category for example. But there's other fields here that are different from the normal page settings in the widgets area. So I'll just jump back in here So you can see, we'll go down to widgets.

So you can see the slight differences between the normal pages and the product pages. And that brings us onto the next key question that I get, and that is should the category pages go into the product detail pages, i.e., should this product page be changed from page to product? Well, the answer is no, it should not. And you know the reason why now don't you? And that's because the product settings offer actual products themselves. So they've got things like galleries, they've got things like pricing options and variants and shipping. You do not put a price on a category, you do not ship a category. So the category pages stay in the main pages, they stay in the main pages here, and we actually categorize those and sort them with tags.

Now we are going to go on to tags in the sunset talks. Sunset talks number two tonight is me going through in quite detail, quite a lot of detail, tags and widgets. That's more of a masterclass, so definitely watch that. I'm not going to go into tags in this episode right now. Okay. Now it is the same for events as well. Events category pages stay in the pages, the main pages tab. You do not put the main events category pages into events. That's for the events detail pages, which is similar philosophy to products.

At this point, I'll now go back and look at this SEO tick. We know our products page has got a blue SEO tick, and that's because if I go down now to SEO, we can see here that we've got a title tag and we've got a meta description title tag, 70 characters, meta description, 300 characters. If you ever unsure, just like every feature on the mobile platform, there is help information and often includes a video. Sometimes it's just text as you'll see here, it's not too much you can say on a meta description, but it does give you quirky information like Google increased it to 300 characters in December 2017. So there's bits to read on those descriptions there. So if you're ever unsure number of characters, just click the help icon. My best recommendation would be is to include a call to action in your meta description.

Another common question that I get is why isn't Google showing my whole meta description on the search engine results page? Sometimes it will show all of the title tag, but it doesn't always show all of the meta descriptions. Sometimes you see a snippet from the actual page itself with a three dot ellipsis and then your meta description that you've written in here. And that's because Google's tracking things like hover attention where people are on the page and it might pull out what it feels is better information for your clicks. But invariably, if you take the time to put a call to action, then it might convert better. So here it says, click now to discover exclusive items from the last event, stock is low. Right? So an urgency or time limited call to action can actually help your conversion rates and can actually help to get better clicks than if someone else is in position one but you've got a nice quirky call to action or a punchy, even a punchy joke in the title tag, people are more likely to click on your page. So that's where we handle the SEO title tag and description."