Vitalis Health and Home Care has grown quickly since 2015 to become the standard for quality in-home clinical and care services in Sydney. With the rapid growth of the company it was time to review brand direction and consolidate their offering into a neat and easily navigable website to define clear pathways for each type of visitor.
"Thank you for all the hard work you've put into the site - it’s looking great, we’ve been getting really good feedback as well as direct enquiries via the forms on the site - something we’ve never had before!"
The previous website solution had four micro sites, each designed with a distinct offering for each user a specific user archetype:
The user archetypes were:
Patients and Family
Organisations and Governments
The website would be visited by patients and their family looking for in-home care services. While it was important to offer information to health professionals, corporates and Government, while being appealing to new staff prospects as the company continues to grow.
The challenge was to present a neatand concise information architecture that would allow the varying constituents to get where they needed to be.
MOBLE CMS excels in menu navigation, with a wide range of plug and play menu solutions that can easily be applied to any website.
The Header Navigation uses Mega Menus for the four core constituents; Care in the Home (Patients and Family), Health Professionals, Government and Staff. While a top bar allows users to access key information for News, About and the Referral Form. Strong Call-to-Actions in mint green display the phone number and the interactive Action Section.
MOBLE widgets are used to dynamically feed Testimonials and Expertise statements to relevant areas of the website. The website has over 30 fantastic testimonials that are tagged and assigned to related services. This ensures that sensitive and often emotional client testimonials automatically display, via transitioning sliders, on relevant areas of the website. These dynamic sliders build trust and demonstrate expertise against key services. They are accompanied by forms to maximise the website enquiries and conversion rates.
The Happy Ever After
The website was launched in time for an ABC News report regarding the wonderful job Vitalis have done recruiting new staff during Covid19.
The launch also required a website migration of the four old domains to the one new website using redirects via MOBLE’s out of the box redirects tool. The website quickly restored Google Rankings and began to receive enquiries instantly.
Thanks for reading this case study. We'd really love to make your business an online success. Please ask to speak with me today, and we'll happily provide you with a free quotation.
Paul Davenport, Managing Director
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