AI BOT ASSISTED COPY

"So now let's have a look at bot assisted content. I do want you to start adding content now to your pages. So if you've got content, great, put in your actual copy because that's going to start helping. Well, it's going to make sure that your layouts are designed correctly. There's always this, in web design, often the content team are wondering what should come first? Should they write the copy first? Or should the design team come first? And the design team are wondering, should they design or wait for the copy? So there is always this dilemma on what to do.

Well, today is the day to solve that. So we do need some idea on the length of this copy and what it's going to be. So the copy hasn't been written yet. This is why we have the bot in here to help you just get a feel for the content that's going to go in there. So what I'm going to do here, this is what we're doing here. We're selling these antique cameras. So I'll go in here and open up the bot in here. Now, this is ChatGPT, but it's not really chat, it's just given us that initial punch of the content. If you do want to really go and use ChatGPT, go over to that website and start to have that chat and build it out. But you can just do it here just by punching in a command line.

So let's just have a look. And I'm going to punch in here, "Write website sales content to sell antique cameras." I could say something like, "For a website called Blio in Sydney or whatever." But since in this particular point of the site, it's kind of deeper in there. I'm not trying to talk about the business, just really about these antique cameras. So let's hit this and see what the bot comes up with. And almost always, it's going to write something pretty cool. "So our collection of antique cameras is full of vintage gems, perfect for capturing and immortalising all your special moments." I mean, you can't really say further than that, can you?

So let's just take that for now. There'll be some call to actions in here and all the rest of it. It's a great place to start. It takes you to zero to one, particularly if you're not a content writer. It's often quite good. But just explore those prompts. Think about that a little bit more. This case, we're not saying this is all of your content, but what we are saying, it's good copy to bridge that alignment gap between the design and the content team. I think that's a healthy way to say that. "A collection of antique cameras is full of vintage gems, perfect for capturing and immortalising all your special moments." That's lovely, isn't it?"