QUALITY ASSURANCE:
10 SIMPLE STEPS


S06 | E09 | HOW TO MAKE A WEBSITE LIKE A PRO

Paul Davenport |  2 min read

Web School Series 6 Episode 9

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As the ultimate line of defense for your website QA and Testing, consider undertaking an onsite SEO audit from a professional marketing company. This is especially important if you are redesigning an existing website and includes many of the aspects that we have discussed in this Series.

In this Episode, we cover the some of the key inclusions of a MOBLE SEO Audit, and in a forthcoming Series, we'll go into specific detail of how to run your own audit and search engine optimisation.

Please feel free to contact MOBLE for assistance on your website at any time. Let's Talk


PRESERVE YOUR SEO RANKINGS

Onsite SEO, also referred to as on-page optimisation, is the factors that you can control on your website. This includes enhancing the content, meta information, the website information architecture, internal linking structure and more technical considerations such as coding, indexation, canonicalisation and load speed. MOBLE can help you structure your website effectively while giving you valuable insights into a content strategy to ensure effective ongoing content management.


SEO REVIEW

As part of the website build, MOBLE will undertake an SEO Review on your existing website. MOBLE will request access to your existing website or analytics (if you have it) to review usage stats to determine what pages are accessed and what paths people use, including where people exist the website. This approach offers due diligence to ensure that any aspects that are working on the current website are maintained, and those that are not working are improved.


KEYWORD RESEARCH

We will define the exact words that people use to find you on the search engines. We can group the keywords into groups/themes that are used to determine what pages are required.


TITLE TAGS AND META INFORMATION

We write the meta information and title tags for key pages, to ensure your website is built to best practices. We also show you the logic for writing meta information for new pages as you create them in the future.


SITE MIGRATION

In addition to website user analysis, MOBLE’s auditing process also takes into consideration a site migration. We review your existing rankings and undertake steps to preserve and enhance your rankings. We look at URL structure, the source of the links to these pages, the content structure on the pages including keyword density and internal links.

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