Implementing AI as part of a business strategy is nothing new to MOBLE. Way back in 2017 MOBLE executed our first iterations of AI, when MOBLE AI was used to improve sales conversions with the first release of Play Before You Pay, our customers signup onboarding funnel, where customer started to build a website before they sign up.
During sales presentations, our sales guys would drop a prospective clients logo on to an onboarding Form. Clients would watch as MOBLE AI would extract colours from from the logo and spin up a new website in clients branding. The client could swap themes in their branding, then customise by dropping layout on to a canvas and watch our bots would transform it to their styles.
Needless to say our sales conversions went up, and today MOBLE AI remains a key part of our sales onboarding process, that we still call Play Before You Pay. The idea was to create an unbelievable client experience that would remove to latency of a free trail period and empower customers to make a purchase decision in the exact moment when buying endorphins were flowing.
In this strategy, we would impress the clients enough with a demo, that they would want to pay instantly, rather than making them work through a free trail, which typically hinders and slows a sales cycle.
It goes without saying that AI as come along way in the last 6 years and so has MOBLE AI.
Here we take a look at what MOBLE AI can do now and what is coming in the forthcoming releases of MOBLE 3.0, but first let's move on to MOBLE 2.0.
In July 2022, AI was starting to get serious. To prepare for our offering MOBLE started our dedicated AI Research and Development arm of the business.
Our North Star vision for AI, was to replace the logo drop feature of the client onboarding and let clients build websites with voice commands and napkin sketchers. Essentially taking the interface off the screen, without a mouse or a trackpad. By pursuing this challenge as part of our R&D we were confident that other use cases would present themselves.
At the time, we had an inkling of where generative AI models were heading and started our preparations. The first step was to conduct extensive testing and rebuilding of our Layouts and Themes. We decided to build bots based on MOBLE's 5 Frames Methodology, a tried an tested method that ensures every team member in the Agency builds pages in exactly the same structure, in the cleanest and most flexible markup. We build bots that could able preference to this struture mean that any layout on a MOBLE web page could be instantly updated to a clients preferences. The most obvious example would be to ensure all padding and alignment would remain consistent as client dragged and dropped design layouts from other themes and websites on to their own canvas. We were satisfied that building bots to this structure, would be the first logical step in being able to train AI to build website pages, that a client could go own to customise with a Website Builder and CMS.
As a consequence, MOBLE 2.0, released in 2022, saw the introduction of Bot Assisted Design.
Bot Assisted Design features of MOBLE 2.0 included:
MOBLE 3.0 is about to be released in September 2023. AI will be used on top of Bot Assisted Design features on MOBLE 2.0, this time with AI.
The ultimate goal of MOBLE 3.0 releases, is to use AI to realise our vision of building complete websites with voice commands, before the customer is even asked to signup and pay.
Combining generative AI models, with MOBLE's Bot Assisted Design and 5 Frame Methodology, means that users will be able to sketch a website on a napkin, add it to the onboarding, and our AI will be able to build a complete website, tailored specifically to your business and preferences.
In addition, with the encyclopaedic advancements of AI language models like ChatGPT, Bard and Claude, MOBLE has designed a prompt engineering algorithm to learn about your business objectives and culture, then write conversion-oriented web copy, before embedding it to your pages, complete with a branded design, during the signup process. This will bring new meaning to our Play Before You Pay onboarding which had its early beginnings in MOBLE AI 1.0, back in 2017.
With the release of MOBLE 3.0 you can now turn your website into an AI.
An AI Website does two things:
How does it Work?
Your AI lives inside your website content management system to help you design and build new website pages, content, images and talk with your customers. Your AI Website learns from the content of your website and the customer interactions. Its mission is to write better content, produce better images, convert more customers and reduce customer support tickets.
Inside your website Page Editor, your AI will help you write content and generate images. On your website pages, AI Chatbots have the mission of winning new customers and losing customer support tickets. There is no better place for your AI to live than your website CMS, where it learns from your content and customer interactions before being deployed externally to other platforms, like your socials.
You don't need any AI skills to add Chatbots to your website, as all Chatbots are pre-trained with MOBLE's prompt engineering algorithms.
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