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CHATBOT LANGUAGE PERSUASION
Set the level of “sales aggression” or persuasive force your Chatbot should apply in its responses, from gentle nudges to strong calls-to-action.
WHAT IT DOES
The Persuasion setting determines how strongly your Chatbot will push users toward a goal—like purchasing a product or signing up for a service. Depending on the chosen level (Light, Moderate, or Strong), the Chatbot’s language, arguments, and calls-to-action shift accordingly.
EXAMPLES
1. Light Persuasion (Gentle Encouragement)
- Description:
Offers subtle hints and mild calls-to-action. “Hey, check out this product if you like…” - Tone:
Soft, reassuring, gently guiding users. - Use Case:
Good for early-funnel interactions or users just browsing.
2. Moderate Persuasion (Balanced Argument)
- Description:
Presents key benefits, addresses objections clearly, and balances logic with emotion. - Tone:
Confident but not pushy. Encourages a decision without overwhelming. - Use Case:
Middle-funnel or when the user has shown genuine interest and might need a nudge.
3. Strong Persuasion (High-Intensity Sales)
- Description:
Uses emphatic language, urgency, and emotionally charged calls-to-action (e.g., “Don’t miss out—act now!”). - Tone:
Highly enthusiastic, occasionally urgent. - Use Case:
Late-funnel or time-sensitive offers where a strong push is needed.
BEST PRACTICES
1. Match Funnel Stage
- If users are just exploring, “Light Persuasion” prevents scaring them off. If they’re close to buying, “Strong Persuasion” can seal the deal.
2. Stay On-Brand
- Keep your brand’s voice in mind. Even “Strong Persuasion” should feel consistent with your company’s style.
3. Use Ethically
- Overly pushy language may turn off users. Test moderate or balanced approaches to see what resonates best.
4. Combine With Tone/Style
- If your Tone is “Friendly” and your Style is “Conversational,” even “Strong Persuasion” might sound more natural and less aggressive.
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