PHILOSOPHY


MOBLE's 5 Step Growth Automation Strategy is ingrained in everything we do, whether building your website or designing new tools. Having MOBLE design your website can pay for itself in the first few months without any ad spend whatsoever.
PHILOSOPHY
Growth Automation Strategy
MOBLE's 5 Step Growth Automation Strategy is ingrained in everything we do, whether building your website or designing new tools. Having MOBLE design your website can pay for itself in the first few months without any ad spend whatsoever.

MOTIVATE

GET THEIR OPT IN

Free Stuff, Get the Price, One Small Service

With the ever increasing price of media, the cost per click or impression can be less profitable than it has been in the past. Marketers must now look for better processes to advertise services. One thing that remains unequivocal, is acquiring a database opt-in from targeted customers, means you can continue to talk to then with zero ongoing ad spend. It is, therefore, essential to build a targeted database of customers, then automate relevant communications with them, to drive conversations and conversions with no ongoing ad spend.

Think of ways to incentivise the customer opt-in to acquire a new email addresses or mobile phone numbers.

Your MOBLE website Action Section is the fundamental tool to convert customers into your member club and invariably out performs any other form on your website.

M-FUNNEL

ONBOARD

GET THEIR CREDIT CARD

 Trip Wire, Promise/Prove/Deliver. A/B Testing, CRO

Once a customer is signed up to your inbound marketing database, you need to make sure they’re actively engaged. In designing your marketing automation funnel we like to encourage a trip wire sale where you initial prove your services before asking them to commit to a core product. We do this by offering a small low priced solution, that once delivered, inspires confidence and trust in your company. The hardest sale to make is always the first, once you have completed a low friction, trust building service, and have the customer's credit card details, you can build on this easily with more comprehensive sale with traditional barriers to entry and competition removed.

O-FUNNEL

BUILD

GET THEIR CORE SALE

 Lead Scoring: Upsell, Cross Sell, Forecasting

The hardest sale to make is the first and now you have achieved that, the easiest sale is the one that subsequently follows. Once the customer feels comfortable with your service, your credibility and your competency, you now offer your core product sale. You might starts by offering extras at the time of purchase when your customers 'buying endorphins' leave them wanting to buy.

Now you have a core sale, can your conversion rates be improved, how profitable are your services? Track your average transaction value for each service and motivate your sales to improve upon it. Can you adjust your messages to convert more customers, or can you change your processes to increase profitability?

B-FUNNEL

LOYALTY

GET THEM BACK

 Loyalty Pricing, Customer Clubs

Now your customers are enjoying your services, how long will they remain engaged? What strategies can we put in place to ensure your customers remain onboard. Regardless of your business position, it is always more cost effective to retain an existing customer than to buy a new one. We set up product scoring for your customers, so that we can forecast retention, highlight the customers that are most likely to cancel and proactively encourage them to receive more value for your services in the lead up to their renewal.

L-FUNNEL

EXPOSE

GET THEM TO SHARE

 Lead Scoring: Stories/Videos, Bounty/Affiliate

Whether you are growing your customer base or taking online payments, growth is compounded when your loyal customers share your organisation with their peers. Warm referrals are the holy grail and need to be managed expertly, they the essential factor to cost effective, rapid and sustainable growth. We score your customers across a range of metrics to identify those customers that are brand evangelists and who are more likely to be high-value influencers. We can email and SMS you as soon as customers reach this level so that you can be sure to personally engage them and build out more personalised incentives for referral.

E-FUNNEL

TALK WITH A MOBLE EXPERT TODAY

Optimising your business for the next wave of the Internet isn't easy. Let us navigate these waters with you.
Book a free consultation now with one of our experts. As we keep rolling out new features they'll all be included within your low cost monthly fee.

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