Being a new brand we had flexibility to play with the colour scheme. We opted for dark look that distinguished the website from other online competitors, while allowing product shots to pop with a high contrast circles.

The home page uses a neat horizontal scrolling slider allowing visitors to quickly filter to the main brands. Visitors can also use the the full page drawer menu to navigate by brand, best sellers and sale items.

Each brand has a category page with custom filters to browse products by unique tags. An image slider takes advantage of high-end brand imagery displaying hair styles synonymous with each brand.

To migrate the product data we were given access to the old website and exported all products. We used MOBLE's Website Automation tools to import data to the new MOBLE website, which instantly created new product pages, while instantly  assigned them to the correct category page design layouts.