CUSTOM WEB DEVELOPMENT

The MOBLE development team has been developing custom website solutions for well over a decade. We're super educated folks with the commercial acumen to back it up. Whether it is building customised multi-vendor payment solutions, tailored made mobile intranets, bespoke mobile directories or mobile apps, chances are that we have done it all before.

MOBLE develops all applications on top of our core mobile content management system, MOBLE CMS. This philosophy brings efficiencies to each application development expanding on core features to save time and money for our clients, while offering a robust and flexible user interface. We use jQuery mobile, CSS3 and HTML5 on the front end to deliver stunning user experiences conducive to responsive design.

WE ARE MOBILE DEVELOPERS

Whether you're considering a simple mobile website development or a complex mobile application, MOBLE can assist you with a high degree of expertise. We will provide you with our industry knowledge and experience to enable you to make good decisions as to the type of technology and application features. What's more, we will discuss with you how you are going to launch your application and how you will maintain it, while providing strategies to generate more traffic and new customers. MOBLE is at hand every step of the way before, during and after the website or application launch, so you can feel comfortable that you have an expert digital team to support you and guide you forward.

MOBILE APP DEVELOPMENT V'S MOBILE WEB DEVELOPMENT

The are two main types of Mobile Development to consider. Developing a Mobile Websites and developing a Native Mobile App.

Native Mobile Apps

A mobile app is an application that requires the user to download and install it onto their mobile or tablet device. We call these native applications as they are native to predominately Apple's App Store, Android Market or less frequently Blackberry App World. You would mostly choose an app if a website or web browser could not cater for the functionality, or there was a strategic marketing benefit in regards to being found in app stores

Apps are used for the following types of projects:

• Gaming - Advanced games cannot perform in web browsers
• Native Functionality - Such a cameras and GPS (to a degree)
• No Internet - The App might never need the internet
• Target Audience - If your target audience is on the App Stores we might recommend an upgrade to your mobile site to make it native.

Mobile Websites

MOBLE is passionate about mobile websites and will almost always recommend a mobile website unless your project is for one of the points above. Mobile browsers are advancing at an exciting pace enabling functionality on websites that we previously could only dream of.

In short, Mobile Web Development is used when the software can be hosted on the Internet. MOBLE uses responsive design to build our mobile websites, this offers the following advantages:

• No Download - instant engagement and higher customer conversions
• A mobile site can be an App - If your mobile site rocks and you have proven traction, it will make sense to turn it into a native app. This is a straight forward process.
• Compatibility - Mobile website can work from any devices and are not restricted to mobiles and tablets
• No Upgrades - Upgrades are immediate, there is no need to force the user to keep up to date.
• Search Engine Friendly - All content can be indexed by the search engines
• Sharing - Mobile sites can be shared irrespective of technology. Mobile sites do not discriminate between Apple and Google Android users.
• Permanent - You can't delete a website (unless you own it!).
• Expense - It is quicker and more cost effective to build a mobile site than a mobile app. Not only are apps more expensive to build, but If you build for the App Store you will have to build it again for Android.